For my Graphic Communications capstone project, I created Sweet Magnolia Flower Company, a unique brand concept that combines a mobile flower shop and plant-based ice cream truck. This project was inspired by my long-time dream of owning a business that brings joy and beauty to communities while showcasing my skills in design, storytelling, and brand development.

From concept to completion, I was responsible for every element of the brand. I developed a cohesive visual identity, including the logo, color palette, packaging, vehicle wrap, and social media mockups. I also wrote the brand story and mission statement, designed marketing materials, and planned customer experience touch points to reflect a charming, Southern-inspired aesthetic rooted in warmth, nature, and creativity.

This project allowed me to fully apply my knowledge of design theory, printing processes, brand strategy, and digital communication tools. Sweet Magnolia is more than just a business idea—it’s a full expression of my passion for visual storytelling, thoughtful branding, and creating experiences that leave a lasting impact.